Beyond Fertilizer — 5-Page Website + Consumer Shopping Cart
Beyond Fertilizer is a family-owned business in Wesley Chapel, FL producing premium organic BSFL frass fertilizer. The current website is informational and redirects all purchases to a Square storefront — meaning the brand has no direct e-commerce capability, no product browsing on its own site, and no integrated checkout. This proposal covers a 5-page website redesign with a fully integrated shopping cart so consumers can browse 3 products with weight variants, add to cart, and check out directly on beyondfertilizer.net.
The site will serve both consumer and commercial audiences: homeowners and gardeners shop directly online with flat-rate local delivery or real-time calculated shipping, while commercial accounts (lawn care professionals, landscapers, nurseries, and small farms) are directed to contact the company via email or phone for wholesale pricing. The design will reflect Beyond Fertilizer's natural, family-business brand with an earthy green palette and clean, conversion-focused layout.
Fertilizer
Industry
Organic BSFL Frass
Wesley Chapel
Location
Florida
5 Pages
Pages
Home, About, Shop, How to Use, Contact
WooCommerce
Platform
WordPress or Shopify
- No direct e-commerce — all purchases redirect to Square
- No product browsing or "add to cart" on the main site
- No integrated checkout or payment processing
- No clear separation of consumer vs commercial paths
- No real-time shipping rates — flat-rate only
- No local delivery or shipping options at checkout
- Full shopping cart on beyondfertilizer.net (no redirects)
- Product catalog with 3 products and weight variants
- Integrated Stripe or Square payment processing
- Flat-rate local delivery + ShipStation/Shippo real-time shipping rates
- Dual path: consumer checkout + commercial inquiry via email/phone
- Automatic sales tax calculation
- Clean 5-page site reflecting the natural, family brand
- Mobile-first, conversion-focused, SEO-ready
3 products at launch — 2/3 have weight variants (1.5lb, 5lb, 10lb)
Product 1
Variants: 1.5lb, 5lb, 10lb
Pricing: Client-provided
Product 2
Variants: 1.5lb, 5lb, 10lb
Pricing: Client-provided
Product 3
Variants: Weight variants
Pricing: Client-provided
Commercial / Wholesale
Variants: Email or phone
Pricing: Contact for pricing
Note: Beyond Fertilizer provides all product photos, descriptions, pricing, weights, and dimensions. Commercial/wholesale pricing is separate and handled via email or phone — not online checkout. Specific product names and prices to be confirmed during discovery.