Castellanos Dumpsters — August 3, 2026 Discovery Call
Castellanos Dumpsters is a brand-new dumpster rental and junk removal business serving Miami-Dade and Broward County. In business for about 6 months, the owner has built a clean website (with ChatGPT's help) and set up a Google Business Profile with a handful of reviews. Currently, the only way to find the business online is by searching the company name directly — it doesn't yet rank for "dumpster rental Miami" or related searches.
The owner is getting jobs through Facebook Marketplace and word-of-mouth, but wants to build a stronger online presence. Charles's recommendation: focus on reputation first (reviews are free and make everything else work better), then invest in a one-time website expansion for SEO, use low-cost yard signs, and hold off on Google Ads until the business has more reviews and cash flow.
~6 mo
Time in Business
Brand new
40 mi
Service Area
Miami-Dade & Broward
3
Dumpster Sizes
10, 15, 16 yard
Bilingual
Languages
Hablamos Español
- Brand new website — only findable by searching the company name directly
- Very few Google reviews (2 real customers + friends)
- No Google Ads running (account set up but not funded)
- Junk removal offered but not promoted on the website
- Currently relying on Facebook Marketplace + word-of-mouth only
- Summer slowdown — seasonal dip in demand
- Clean, modern website already in place — good foundation to build on
- Google Business Profile set up with reviews started
- Bilingual (English/Spanish) — differentiator in South Florida
- Upfront pricing model builds trust with customers
- Bin Boss integration can automate review requests
- 40-mile service area = lots of city landing page opportunities
- Junk removal can be promoted to capture additional demand
- Low-cost marketing (yard signs, reviews) can drive growth before paid ads
Push Reviews (Free — Start Now)
FreeAsk friends, family, and past customers for Google reviews. Target 15–20 reviews in the next month. This is the #1 priority — reputation makes every other marketing channel work better.
Yard Signs (Low Cost)
~$300–$400~$300–$400 for 100 yard signs. Place at job sites and high-traffic spots. Include phone number, QR code, and "Call or Text". Cheap but takes labor.
Website Expansion (One-Time)
$1,500 one-timeAdd city landing pages, dumpster size pages, service type pages, and a junk removal page. SEO investment that pays off long-term (45–60 days to kick in for a new site).
Google Ads (Future — When Budget Allows)
$1,550+/mo (later)Too expensive right now for a new business. Minimum $1,200–$1,500/mo ad spend + $350/mo management. Wait until reputation is built and cash flow supports it.