DRMA is the leading voice for manufacturing in the Dayton region — yet with only 199 of 2,509 eligible manufacturers as members, the association sits at just 8% market penetration. Membership has been flat for five years despite strong retention rates (88–92%), which tells us the product is excellent — the problem is awareness and outreach. Five Rivers Marketing is positioned to solve exactly that.
199
Current Members
Of 2,509 eligible manufacturers
8%
Market Penetration
Goal: 10% (50 new members)
88–92%
Retention Rate
Members love the value
Based on DRMA's RFP — small & mid-sized manufacturers are the primary opportunity
Primary Target: Small Manufacturers (1–29 Employees)
44% of current members have 1–19 employees; another 22.8% have 20–29. This demographic represents the largest untapped pool — most large manufacturers are already members or have been previously approached.
Priority Verticals to Diversify
DRMA wants to add manufacturers with diverse capabilities — specifically food/ag manufacturing and medical device manufacturing, beyond the existing metal fab / machining / welding core.
Decision-Maker Contacts
- Manufacturing executives, owners, plant managers
- HR & workforce development professionals
- Operations leaders
Geographic Expansion Opportunity
DRMA's 14-county territory extends well beyond Montgomery County. Increasing awareness in outlying counties (Auglaize, Butler, Clark, Greene, Miami, Warren, etc.) is a stated goal.
Dayton-based agency — deep familiarity with the local manufacturing ecosystem and business community
30+ client websites built for service businesses across Ohio — proven lead generation frameworks
Digital marketing specialists in outbound + inbound campaigns: email, LinkedIn, paid ads, and content
Experience working with B2B organizations targeting executives and operations decision-makers
Data-driven approach: we build prospect lists, track KPIs, and optimize based on results — not guesswork
Full-service: strategy, messaging, execution, and reporting under one roof — no handoffs between agencies