Five Rivers Marketing — Website Redesign Proposal
Five Rivers Marketing is an established digital marketing agency serving home-service brands across the U.S. The current website is functional but due for a redesign to better reflect the agency's expertise, showcase real client results, and convert more visitors into booked discovery calls.
The goal is a modern, conversion-focused 9-page website (built on WordPress/Elementor) that positions Five Rivers as the premier agency for home-service brands. The site should feature a bold hero, real portfolio case studies with measurable results, transparent pricing, and multiple Calendly CTAs throughout. The redesigned site itself becomes a living portfolio piece — fast, SEO-optimized, and technically sound.
Agency
Industry
Home-service marketing
Ohio
Location
Montgomery County
Elementor
Platform
WordPress
Calendly
Integrations
Intake forms
- Current site is functional but doesn't reflect agency expertise
- No dedicated portfolio/case study section with real results
- Limited conversion paths — few clear CTAs
- Not positioned as the "home-service authority"
- Competitors (WebFX, Ignite) have polished, content-rich sites
- Site isn't being used as a living portfolio piece
- Position Five Rivers as the premier home-service agency
- Showcase real client results (SEO, PPC, website builds)
- Multiple Calendly CTAs to drive discovery call bookings
- Transparent pricing to self-qualify prospects
- Fast, SEO-optimized — a living portfolio piece
- Modern, conversion-focused design that builds trust
Benchmarking against established digital marketing agencies
WebFX
webfx.com
Large digital agency — polished, content-rich site
Ignite Visibility
ignitevisibility.com
Full-service agency — strong case studies & branding
NP Digital
npdigital.com
Performance marketing — bold modern design
Local SEO agencies (regional)
—
Regional competitors — varying site quality
Disruptive Advertising
disruptiveadvertising.com
PPC-focused — clean, conversion-driven layout
Most large agencies have polished, content-rich sites. Five Rivers' opportunity: a focused, conversion-driven site that speaks directly to home-service business owners — not a generic "we do everything" agency site.