Five Rivers Marketing

Website expansion proposal

Green Light Waste

A larger website for the dumpster sizes and communities you already serve, with more emphasis on commercial and contractor work.

Prepared for Adam Hicks & team · Louisville & Southern Indiana · October 28, 2026

42 pages

Complete recommended website

$2,000

After your $400 Bin Boss discount

3–4 weeks

Estimated build after project kickoff

Starting point

Built around your current business

Your live website already explains your pricing, booking process, and service area. This proposal turns that information into dedicated pages that help customers find the right service and make a decision.

Current website review · October 28, 2026
What is published nowHow the website will use it
10-, 15-, 20-, and 30-yard dumpsters. The pricing page calls 30 yards the largest container.Four dedicated size pages. The launch scope follows those sizes.
Five main pages: Home, Pricing, Service Area, About, and Contact.Rebuild those core pages and add useful size, project-type, and local pages.
12 Kentucky communities and 6 Southern Indiana communities listed by name.18 dedicated location pages using that published coverage.
Concrete, dirt, and asphalt are listed as prohibited materials.Carry those restrictions into the rental content. Future specialty services can be added when available.
Seven-day rentals, $20 extra days, and $0.07/lb weight overages.Keep rental terms clear on pricing and size pages, using your approved rates.
First 25 miles included, $2/mile beyond that, a stated 45-mile maximum, and possible Indiana bridge tolls.Confirm the radius wording and fee calculation during the questionnaire, then use consistent language across the site.

Recommended work

Expand the site around the jobs you want

Give commercial customers and contractors useful project information while keeping residential rentals easy to understand and book.

Custom website & written content

A custom WordPress redesign and expansion, mobile layouts, professional copywriting, clear rental terms, and useful FAQs. The existing core pages are included in the total.

Local search foundation

Keyword and market research, original local content for the 18 published communities, page titles and descriptions, relevant internal links, sitemap preparation, and redirects when existing URLs change.

Booking & quote paths

Connect the existing Bin Boss booking flow and make phone and contractor quote options easy to find. Check website links, forms, and the booking handoff on desktop and mobile.

Tracking at launch

Set up or verify Google Analytics 4 and Google Search Console. Track website contact actions and booking-button clicks; review completed rental orders separately in Bin Boss.

Monthly SEO is an optional service after the website foundation is in place. Search rankings, lead volume, and return on investment depend on the market and are not guaranteed.

Complete sitemap

42 pages, including your existing core pages

10 core pages + 4 size pages + 10 service pages + 18 location pages. The locations below come from your published service-area page.

Room for future growth. A new container size, concrete-only rental, concrete crushing, or aggregate sales can be added when you actually offer it. Those future pages are outside this launch scope. New standard standalone pages are $50 each under the support terms below.

Investment

The price we discussed

The website expansion is $2,400 before the one-time $400 existing Bin Boss customer discount. Your website investment is $2,000.

42-page website expansion

Original website price
$2,400
Existing Bin Boss customer discount
-$400
Website investment$2,000

The discount is applied once. The price includes all 42 pages in this proposed sitemap, including rebuilding the existing core pages.

Choose a payment option

Website payment option

The first payment is due at project start. Monthly installments follow if selected. The full website is built on the same schedule with either option; development is not spread over 12 months.

Your one-time payment plan

Due at project start

$2,000

Total website payments

$2,000

Existing hosting & maintenance

$40 / month

The $2,000 website payment is separate from your existing $40/month hosting. Optional monthly marketing is only added if you choose it.

Discuss this payment option

Hosting, maintenance & future pages

Your existing $40/month hosting continues to cover routine maintenance and changes to existing pages or sections. New standard standalone pages after launch are $50 each. You own the website design; if you move to outside hosting and later need our maintenance help, the discussed rate is $75/hour.

Optional marketing, when you are ready

Ongoing SEO starts at $399/month and can be considered after the expansion. Google Ads would be a separate quote; the discussed starting media budget was $1,500/month, paid to Google, with management separate. These services are not included in the website price or monthly hosting.

Getting started

A clear path from approval to launch

Review the page list with your team, choose a payment option, and let us know what you want to adjust.

01

Confirm the details

Complete the supplemental questionnaire: inventory, dimensions, rental pricing, accepted materials, exact delivery terms, photos, and priority customers.

02

Start the project

Choose the scope and payment option. Five Rivers Marketing sends the QuickBooks invoice separately from your Bin Boss subscription. Work begins after the first payment and required information.

03

Review & launch

Allow about 3–4 weeks after kickoff. Review the draft site, send feedback, and approve launch. Feedback timing affects the completion date.

Two immediate follow-ups from our meeting

  • Google reviews: Recover your Google Business Profile access, obtain the direct review link, and send it to past customers. Add the link to Bin Boss follow-ups. Aim for roughly 20 customer reviews before considering Google Ads.
  • Booking issues: Collect the exact failing step and screenshots from affected customers for Bin Boss support. We will check the website booking handoff during the build; resolving an unidentified software issue is a separate support task.

This proposal is for your team's review. Replying to discuss an option does not submit a payment or sign an agreement.

Prepared by Five Rivers Marketing · For Adam Hicks & Green Light Waste
Website expansion proposal · October 28, 2026