Five Rivers Marketing

Digital Marketing Audit & Proposal

Karch Dumpsters

Roll-Off Dumpster Rental · State College, PA · (814) 574-9431 · Centre County + Surrounding · August 2026

Current Map Rank

Not Ranking

No dedicated GBP yet

Google Reviews

0

On new dumpster GBP

Territory

~50 mi

6 counties, 23 cities

Dumpsters

24

15yd, 20yd, 7yd washout

Revenue

$50–60K

Per month (peak)

Executive Summary

Karch Dumpsters is a growing roll-off dumpster rental company based in State College, PA, operating under the Karch Landscaping umbrella. Started ~1.5 years ago with a trailer and 4 cans as a "toe-dip" into the industry, the business has rapidly expanded to 24 dumpsters and a hook lift truck, generating ~$50–60K/month in revenue during peak season (student move-in at Penn State). The current customer base is primarily property management companies with apartment complexes — but with student move-in ending, the owner anticipates a significant drop-off and needs to build a pipeline of residential, contractor, and construction leads to sustain and grow the business.

The dumpster side currently has no standalone website (only a landing page URL from a previous company that underdelivered) and no dedicated Google Business Profile — reviews are buried on the landscaping profile. The primary competitor, Happy Valley Dumpsters, has 200+ dumpsters, 4 trucks, and 62 reviews, but started only ~1 year ago — meaning the market is still being established and there's significant room to compete. The owner is signed up for BinBoss (not fully running yet) and is ready to invest $2,400+ in a website, with a willingness to spend on Google Ads as long as he sees returns.

Not Ranking

Map Pack Rankings

No dedicated GBP yet

0

Google Reviews

On new dumpster GBP (existing reviews on landscaping profile)

None

Domain Authority

New domain — build from scratch

Full Audit Checklist
Website (Dumpster Side) — No standalone website — only a landing page URL from a previous company. Need a full dedicated site separate from Karch Landscaping
Google Business Profile — Reviews mixed with landscaping profile. Need a NEW dedicated GBP for dumpster side — reviews currently buried on wrong profile
Map Pack Rankings — Not ranking on any dumpster rental keywords — new GBP has no history or reviews yet
Backlinks / Domain Authority — New domain, zero authority — critical gap to build from scratch
Citation Coverage — No citation building done for dumpster business — missing from key local directories
Review Volume — Has reviews but on the WRONG Google Business Profile (landscaping). Need to rebuild on new dumpster GBP — target 20+ in first 30 days
Service Area Pages — No city-specific landing pages for Centre County or surrounding areas
Dumpster Size Pages — No individual size pages (15yd, 20yd, 7yd washout) — missing intent pages
Google Ads (PPC) — No paid search presence — competitors capturing all high-intent leads. Google Ads can generate calls within 3 days of launch
BinBoss Software — Signed up for BinBoss but not fully running yet — still in setup/learning phase. Good foundation once operational
Equipment & Revenue — 24 dumpsters, hook lift truck, ~$50–60K/month revenue (peak season). Strong foundation for growth
Good Needs Attention Critical Gap
Current Business Profile

Karch Dumpsters — as discussed in phone consultation (Aug 24, 2026)

24

Dumpsters

15yd, 20yd, 7yd washout

1

Trucks

Hook lift truck

$50–60K

Monthly Revenue

Peak season (student move-in)

~50 mi

Territory

Centre County + surrounding

Customer Base: Primarily property management companies with apartment complexes — one management group with 4 buildings (12 dumpsters year-round at 2 locations, 5 locations with 2-3 dumpsters each). Looking to expand to residential contractors, renovations, construction, and roofing.

Urgent Priority: Reviews currently buried on the landscaping Google Business Profile. The #1 priority is creating a NEW dedicated GBP for the dumpster side and aggressively soliciting reviews — target 20+ reviews in the first 30 days. Happy Valley Dumpsters (main competitor) only has 62 reviews, so this gap is closable quickly.

Green Brand: Company has green dumpsters (repainting to a different shade of green). Website will use a green theme to match. Owner has logos, dumpster photos, and truck photos available — dumpsters are being lettered up with new branding.

Prepared by Five Rivers Marketing · info@fiveriversmarketing.com