Recommended architecture
23 pages, grouped by what customers are trying to do
Occasion pages bring people in from search, the gallery shows the work, the shop takes the order, and delivery terms are stated everywhere they matter.
7
Core Pages
6
Cake Categories
7
Shop & Commerce
3
Legal & Policy
Home
/About Us
/about-us/Cake Gallery / Portfolio
/gallery/Delivery & Shipping Information
/delivery-shipping/FAQs
/faqs/Reviews / Testimonials
/reviews/Contact
/contact/
Custom Cakes
/custom-cakes/Wedding Cakes
/wedding-cakes/Birthday Cakes
/birthday-cakes/Celebration Cakes
/celebration-cakes/Corporate / Event Cakes
/corporate-event-cakes/Dessert & Treats
/dessert-treats/
Shop
/shop/Product Category Pages
/shop/category/Individual Product Pages
/shop/product/Request a Custom Cake Quote
/request-a-quote/Cart
/cart/Checkout
/checkout/My Account
/my-account/
Privacy Policy
/privacy-policy/Terms & Conditions
/terms-conditions/Refund / Cancellation Policy
/refund-cancellation-policy/