The October 7 conversation
Good service. A small fleet. A website that can do more.
Danny wants less reliance on price-sensitive Facebook Marketplace inquiries and more customers who find TRS through Google and book with clear expectations. These business figures are client-reported, not independently audited.
5
Containers in the fleet
$13,000
Last month’s rental revenue, excluding junk removal
41–42
Five-star reviews reported on the call
$800 → 3
Prior ad spend and customers attributed by Danny
That ad test implies about $267 in ad spend per acquired customer, before other costs. It does not establish campaign profitability or explain why performance was limited.
Keep the foundation. Expand the reach.
The live site already presents 15- and 20-yard rentals, clear prices, local positioning and customer reviews. Build on that foundation instead of paying for a start-over redesign.
Give each search a relevant destination.
Dedicated size, service and location pages create more relevant entry points than sending every visitor to a general homepage. The proposed page list requires approval before work begins.
Turn visits into better-qualified bookings.
Show rental terms, weight allowances, overage charges and a clear booking path. Lead with dependable service and transparent pricing rather than bargain messaging.
Validate the details before launch.
Danny reports correcting old “Junk Trunk” references. Check remaining metadata and business details rather than assuming the old references remain. The website displays (832) 819-1474, while the meeting contact is (832) 472-4360; confirm the public number.
Our recommendation: expansion first, advertising later.
Strengthen the website’s local search foundation now. Monthly SEO is optional, not required to launch these pages or run ads later. With five containers, buying more demand can waste budget when no dumpster is available.