Meeting Summary
Met with David Honeycutt on September 15, 2026 to review marketing strategy and operational improvements. The conversation covered setting up a new Google Business Profile for the Lancaster office, fixing declining Google Ads performance, building 18 service area pages for SEO, updating the website with new dumpster sizes and real photos, and establishing an ongoing monthly retainer for ads management and SEO.
Current Situation Audit
Website
WordPress site with 3 dumpster sizes, services, service area map, and online ordering. Solid foundation — needs expansion, not a rebuild.
Google Business Profile
28 five-star reviews on main profile. New Lancaster location needs its own GBP — requires signage, dedicated phone, and a landing page before verification.
Service Area Pages
Only 8 towns listed on a single page. Need 18 dedicated landing pages to rank in each community and support the Lancaster GBP.
Google Ads
Running ~$65/day across 2 campaigns. Performance declined over the last 4–6 weeks — one campaign underperforming. Needs expert review and ongoing management.
Dumpster Size Pages
Only 3 sizes shown on one page. Adding 40-yard and 7-yard heavy-duty. No dedicated size pages. Real photos needed for credibility and conversions.
Commercial Services
No commercial content on site. Client is targeting commercial expansion (Aldi contract secured, T880 truck incoming, large dumpsters). Need a commercial landing page.
Analytics & Reporting
Client tracks some data manually. Reporting 2.0 dashboard launching — will show utilization, revenue, driver performance, and city-level sales.
Competitive Landscape
Rumpke
Large regional hauler
National brand — less personalized, higher volume pricing
Local independent
1 direct competitor
Limited online presence — clear opportunity to outrank
✅ Opportunity: Weak local competition online. With dedicated service area pages and managed Google Ads, Wagon Train can dominate local search across all 18 communities.